What is the HOLY SHIT Halloween trend?

It is a reveal format, and the whole joke is the contrast. The clip opens like any casual selfie video: a close shot, a calm face, soft room light, nothing that hints at Halloween. Then the transformation lands, and by the time the camera makes its last turn the face is covered in full theatrical makeup. The name says exactly what viewers are meant to feel at that moment: a short, honest "holy shit" at how far the look has gone in a few seconds.

Reveal clips like this are a fixture of every October on short-video platforms, because they reward one thing: the before has to look completely normal, and the after has to look like a different character. That is also why the format works so well with photos: you only need to look like yourself at the start, and the clip does the rest.

Where does the original video come from?

We have not confirmed who first posted this clip or which sound it was first made with, so this page does not link a source or name the person in it. What we describe below is what is visible on the poster frame and on the trend page.

The opening frame shows a young woman with long dark hair and light everyday makeup in a plain pastel pink T-shirt, looking straight into the camera with her lips slightly parted, as if she is about to say something. Behind her is a dim, ordinary room. Nothing in that first frame gives away what comes next, and that is the point.

Who and what is in it?

The clip lasts 12 seconds, with the original sound, and three people can be replaced. Each role gets its own photo:

  1. The opening face. Long dark hair, a pink T-shirt, a calm, natural look into the camera.
  2. The second role. It joins the transformation and goes from an ordinary look to Halloween makeup.
  3. The third role. It completes the trio through to the full theatrical makeup of the final camera turn.

You can fill all three roles with friends or give a photo only to the ones you want: everyone without a photo stays as in the original.

How to make the HOLY SHIT transformation with AI

  1. Open the HOLY SHIT trend and sign in with Telegram. There is no password.
  2. All three people are already found. Add a photo to each one you want to replace (JPEG, PNG or WebP).
  3. Keep "Keep the original look" on so the makeup, the outfits and the transformation stay as in the clip, with your face and hair. Turn it off if the clothes should come from your photo.
  4. Press "Make the free preview" to see about 5 seconds at 480p with a small "vswp.app" mark; every new user gets one.
  5. Press "Create the full video". The price in Telegram Stars is shown before you start, and the Stars come back automatically if a render fails or is canceled. You get an MP4 at 480p or 720p with the original sound, typically in minutes.

Making it with friends? Ask before using their photos: by starting a video you confirm you have the right to use them. More ideas for group costumes are in Halloween videos with friends, and the trends list has more Halloween clips.

Which photo for each role?

More tips: which photos work best for an AI video swap.