Pizza Guy Rihanna: the pizza maker's flour-and-dough dance to Rihanna

What is the Pizza Guy Rihanna trend?

It's a work-shift performance. Instead of a stage, there's a steel prep counter dusted with semolina, a stack of pizza boxes and a fluorescent ceiling. The pizza maker faces the phone propped on the counter, flour flies up into the light, and the dough routine becomes a dance: hands up, shoulders moving, the whole kitchen carrying on behind him.

The joke is the contrast between a very ordinary job and a performance with full commitment. That's why people want their own face in it: putting a friend who has never made a pizza into the "pizza guy" role is the punchline.

Where does the original video come from?

The format comes from pizza chain workers in the United States who film their dough tricks on TikTok. The best-known of them is Dough Joe (@d0ughjoe), a Papa Johns worker: in September 2024 Spanish-language media reported that his dough routine to Rihanna's "Umbrella" had passed 44 million views, under the caption "Rihanna brings out the pizza passion". In 2025 and 2026 more pizza workers from different chains joined in with spins, tosses over the head and under the legs, mostly to the same song, and the videos turned into a friendly "pizza wars" between chains.

"Umbrella" itself is Rihanna's 2007 hit with Jay-Z. Who filmed the exact clip on vswp has not been confirmed, so this page describes only what the video shows.

Who and what is in it?

• The pizza guy. The role you replace: a young man with a short beard, a dark headband over his hair, a red T-shirt and a thin chain, standing in the middle of the frame behind the counter. He throws flour up so it hangs in the air like smoke, raises his hands and dances to the beat.
• The counter. In the foreground lies a round of stretched dough on a steel table scattered with semolina; it stays as it is.
• The kitchen. On the left, shelves stacked with pizza boxes and a dough mixer; on the right, a coworker in a green uniform goes about the shift in the background. The light is flat and white, typical of a pizzeria kitchen.

How to make the Pizza Guy Rihanna trend with AI

1. Open the Pizza Guy Rihanna trend and sign in with Telegram. There is no password.
2. Give a photo (JPEG, PNG or WebP) to the pizza guy. Anyone without a photo stays as in the original.
3. Decide on "Keep the original look". On, the red T-shirt, headband and chain stay and only the face and hair change; off, the look comes from your photo.
4. Press "Make the free preview" to see about 5 seconds at 480p with a small "vswp.app" mark; every new user gets one.
5. Press "Create the full video". The price in Telegram Stars depends on length, quality and number of people and is shown before you start; the Stars come back if a render fails or is canceled.
6. Download the MP4 at 480p or 720p with the original sound, typically ready in minutes, and share it.

By starting a video you confirm you have the right to use it and the photos; ask friends before using theirs. More clips are in the trends list.

Which photo for each role?

• Face to the camera. The pizza guy looks straight into the phone for most of the clip, so a sharp, front-facing photo in even light works best.
• Nothing on the face. Flour flies across the frame and hands go up past the face; a photo without sunglasses, a mask or hands covering it gives the AI the clearest start.
• The headband. With "Keep the original look" on, the dark headband stays and covers part of the hair, so the face matters more than the hairstyle. Turn it off to keep your own hair and outfit.
• One person per photo. A full-body photo of just you carries clothes, hair and silhouette best.
• Flour and fast hands. Particles in the air and quick hand moves are hard for generative AI; if a moment looks off, another take usually helps.

More tips: which photos work best for an AI video swap and how to put yourself in a video.